More Email Marketing Tips for SMEs

A few weeks ago we shared some of our top tips for a successful email marketing campaign.

Some NOT all.

So here are a few more insights on how to get your mailing lists’ attention and keep it with a well thought out email campaign.

Mailing lists: divide and conquer

Don’t blanket email your contacts with a communication that you know won’t be relevant to everyone on your list. Divide your database depending on demographic, then design custom email campaigns for each of your audiences.  If you’re dealing with international recipients it’s a good idea to schedule your campaigns around time-zones and any research you’ve done in relation to when’s the optimal time to send your marketing mail.

Choose your subject line wisely

A good subject line can be the difference between a delete and a conversion. Resist the urge to use CAPS or exclamation marks to reduce your chances of completely bypassing their inbox and instead landing yourself into the perilous purgatory of the spam folder. Remember that the subject line is the first thing your recipients will see, so you need to make it great. Create curiosity, a sense of urgency or excitement and you won’t go far wrong.

Oh and keep it under 50 characters to avoid being cut off mid-se —

Send something that stands out

We’re constantly publicising our corporate ecards and how effective they are in terms of engagement. Out of the ordinary with eye-catching designs and smart formatting, e-cards make a real impact on the reader, just as every marketing email should.

Give your email purpose with a call to action

If you know what the goal of your email marketing campaign is, the chances are you’ll have an idea what your call to action should be. Base this crucial bit of content around what you’d like your recipients to do once they’ve opened your email – whether that’s visiting your website, filling in a form or simply getting in touch by phone. Keep it clear, concise and with a tone that entices.

Shy away from using spam words and it’s all gravy

Eliminate the possibility of your email ending up in the Spam folder by avoiding spam trigger words such as ‘FREE’ and ‘Act Now!’ in your content.

Track opens and click-throughs, then do it all again

Analysing these statistics will give you a good idea of how successful your campaign was. And once you have this data, you’ll be able to extract more information as to what worked and how you can improve and build on this, just in time for your next email marketing campaign.

On Ecard Mint this information can be easily monitored in the ‘Stats and Tools’ section of your account – a feature completely inclusive in the price of your business e-greeting.

Naturally, our area of expertise lies in ecard marketing and the benefits it can offer to businesses large and small – we’re firm believers that this is an underused and much underestimated method of communication to customers and clients.

To give one a go, check out our pay as you go pricing structure with company ecards available to send to thousands from just £50 / $86 / €65.