An Email Marketing Plan for All Seasons

It’s no secret that we’re a company that need to pay attention to the upcoming seasons and the celebrations each one brings. And though it might seem ridiculous to even mention it during a suspiciously warm British summer, there’s one particular season that’s always on our mind.

December is easily our busiest month, as companies prepare to send their corporate Christmas ecards to employees, clients and business partners.

Analysing Data for Seasonal Email Campaigns

How do we know this? Well apart from the obvious increase in revenue, we use Google Analytics to monitor visitors to the site and conversions over the past year – allowing us to effectively expect the next Christmas rush by a certain date.

Our Corporate Ecard Strategy

Just because the nature of our business is to assist yours with a unique and bespoke email marketing strategy, doesn’t mean we’re able to neglect our own.

So as Christmas begins to creep up on us, here’s what WE do:

We’ll take a look at our figures from last year.
We’ll work out the peak in traffic and transactions and we’ll mark that date in our diary for this year.
Then we’ll count back a week or so.
And then we’ll do something quite bold:

We’ll send our own Christmas company ecard.

It might seem ever so cunning, but we’ve found that it’s the perfect way to give our previous clients and business partners a gentle nudge and sometimes a much needed reminder that it’s that time of the year again.

It’s also about making life as easy as possible for our users. If they’ve sent business email cards with us in the past, there’s a chance that they may want to send one again – so providing our contacts with a direct link to our corporate e card site, eliminates the process of finding us in the search engine results pages or by trawling through their old emails.

Sending Company Ecards at the ‘Right Time’

Ecards can be a great way to reach out to customers and clients during the Christmas period. But the real message here is that timing is key.

And we don’t just mean for us.

Send an ecard too early and you run the risk of suffering the same sort of response you might get from neighbours if you decided to put up your Christmas tree in the middle of June.

Conversely, there are obvious downfalls to sending a last minute mail – there’s nothing more depressing than returning to work in January to find an unopened Christmas card in your inbox sent at 5pm on 24th December.

Of course, the ‘right time’ is entirely dependent on the nature of your business, which is why examining all the available data of the habits of your users around the busy Christmas period can really make all the difference to your seasonal email marketing campaigns.